VIDA, Hero MotoCorp’s electric mobility brand, is strengthening its presence in India’s electric two-wheeler market with a renewed festive-season marketing campaign and an expanding electric scooter portfolio. The company’s latest campaign, announced on October 9, 2026, brings actors Anil Kapoor and Ranbir Kapoor together again for its popular “Ghar Ghar EVOOTER” and “VIDA VAKA VOOM” brand campaigns.
Festive Campaign Targets Indian EV Buyers
The campaign carries the message “Ghar Ghar Tyohar, Ghar Ghar EVOOTER,” connecting electric scooters with family celebrations, everyday commuting and festive-season purchases. By using familiar celebrities and energetic storytelling, VIDA aims to increase brand awareness and encourage more consumers to consider electric mobility.
India’s festive season is an important period for the automobile industry, as many customers plan vehicle purchases around celebrations and special offers. VIDA’s campaign seeks to make electric scooters more visible to urban commuters, young professionals and families looking for alternatives to petrol-powered two-wheelers.
VIDA Expands Its Electric Scooter Portfolio
VIDA continues to offer several electric scooter options, including the VX2 Go, VX2 Plus and V2 series. The range includes different battery configurations designed to meet varying commuting requirements and customer budgets.
In August 2026, the company introduced the VIDA VX2 Go fixed-battery variant with a 3.1 kWh battery, expanding the EVOOTER range. The variant was reported at an ex-showroom price of ₹1.13 lakh in New Delhi and supports direct-plug charging as well as DC fast charging.
The addition of fixed-battery options gives customers another ownership and charging configuration to consider alongside removable-battery models. Charging access, daily travel distance, battery arrangements and after-sales support remain important factors for buyers comparing electric scooters.
Sales Growth and Future Opportunities
VIDA’s growth is part of Hero MotoCorp’s broader strategy to develop its emerging mobility business. A report published in August highlighted that VIDA recorded more than 100,000 sales during the first half of 2026, reflecting growing demand for the brand’s electric two-wheelers.
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